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MaidForYou 2023 update: Where were situated and how we're looking to move forward

Adriana Aziz
January 9, 2023
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Covid was a difficult time for all of us, to shed light on a personal perspective. We lost a significant portion of our customer base, and most importantly the reliable cleaning teams that we work with and have worked with for years were unable to work, and as such many of them turned to other industries or returned to their country of origin.

We pretty much had to start the business again from scratch.

Our long-term customer service manager was forced to resign due to ongoing health issues and it felt like our business would never recover from this slump.

As a result of the global pandemic, the cleaning industry has changed significantly. Here’s a personal update on how its changed and the actions we're taking moving forward to make your cleaning services as reliable as ever.

Cleaner Rates Have Increased

Due to the pandemic, the war in Ukraine, and ongoing supply chain issues. Cleaner's hourly rates have significantly increased.

What used to cost our business $25 per hour, has increased to over $40 per hour per person.

To hire high-quality domestic cleaners in Sydney is a very difficult exercise. As a business, we’re spending upwards of $2,000 before we’re able to have the team start working in the field.

As such, it’s imperative that we pay them a rate that is good enough to keep them working at a very high standard and a rate that is liveable and one that they’re happy with.

I’m a firm believer that monetary remuneration is the best form of motivation for a cleaning team and whilst our bottom line margins have decreased, we’ve been able to increase the amount of work we’re completing and the number of inbound referrals we receive from customers that have been referred to our business through word of mouth.

Again, we operate with the mantra that having incredibly proficient cleaning teams leads to a larger recurring customer base, and having more cleaners allows easier scheduling for our administration team, which makes the business far more easier and efficient to run as a whole.

Cleaner workshops

To make sure our teams are equipped to handle all types of cleaning problems that may arise at a client's home, we are conducting cleaner workshops on a weekly and fortnightly basis to make sure our cleaning teams have all the know-how to handle specific surfaces, hard to reach areas and difficult areas to clean in a client’s home. 

Cleaners And Unplanned Leave

The biggest impact COVID has had on our business is unplanned absenteeism.

Prior to the pandemic, we could send out a schedule for an entire month and it would be adhered to by our cleaning teams.

In this current climate, it is impossible to do this.

If a cleaning team, unfortunately, contracts COVID, they are unable to work for a period of 7-14 days whilst they recover from the virus.

How we’re mitigating unplanned leave

My mission when running this business is to make sure that if a client books a job in and it’s confirmed, then we’ll do everything in our power to make sure that the schedule is adhered to.

This can be extremely difficult with unplanned leave.

So what we have done is increased the number of cleaning teams that are on standby to cover for teams who have unplanned leave. In doing this, we’re making sure that we’re the most reliable cleaning company in the market. Our same-day cover cleaning teams, whilst expensive to the business ensure that, unlike other cleaning companies, we won’t ever have ‘no-shows’.

Categories of customers

Since the slowing down of the global pandemic, we’ve seen a change in our customer’s purchasing habits.

Prior to COVID, we found more often than not a lot of clients would stay home whilst our cleaners were working.

Now over ninety percent of our clients choose to leave the home when our staff are cleaning their residences.

This means our cleaners can work at a more efficient rate, get jobs done quicker than we would have prior to the pandemic.

Like our cleaning teams, If our clients are at home, a lot of them wear masks and take strict precautions to be sure they are protecting themselves against COVID.

How we’re looking to grow in 2023

Growing a cleaning business whilst maintaining quality, a high level of efficiency, and quality throughout the entire hierarchy of the organization is an extremely difficult task.

In 2023 we’ll be doubling down on what we do well and looking to increase efficiency throughout the administration and logistics side of our business.

Here’s how we’ll do it.

Upgrading software

We’ve been using our current booking and scheduling software for some time. As we continue to grow, we’ll need to create our own proprietary software to deal with challenges in the field we come across that cannot be readily fixed by our current provider.

In late 2023, we should have brand new software that will make running our business a breeze and will assist our clients in making sure they receive the best service possible from both our professional cleaning teams and our administration staff. Features we’re looking to implement include real-time cleaner GPS tracking, virtually signed checklists, and more.

Recruitment focus

Coming into 2023 we will need all cleaners working with MaidForYou to maintain a 4.7 out of 5 rating for all services. This has increased from 4.5 in 2022.

We pay some of the highest remuneration rates in the industry and want cleaners working with our organization to do the very best work for our clients.

We’ll also be increasing the number of cleaners available for our end of lease cleaning, regular cleaning, post-construction cleaning, and other potential clients in underserviced metropoles like Western Sydney, South Sydney, and the Northern Beaches.

Company vehicles

In 2023, you’ll see a new fleet of company-branded MaidForYou vehicles on the road.

We’re wanting to increase the level of professionalism that is exuded by our client-facing staff members and company vehicles will help do just that.

In addition to the above, this will also open up a myriad of opportunities for cleaners who were unable to work due to car issues or not having access to private transport. 

Partnering with charities

At MaidForYou, we believe in giving back, so in 2023, we’ll be donating a portion of our profits to the Australian charity Foodbank. We’ll be aiming to provide meals for the week to over 200 families across the year of 2023.

We do our very best to provide the absolute best cleaning services to our Sydney clients. I and our managing director and abide by the idea that whilst money is great, our reputation always supersedes any money we can make through the running of this business.

We will always do everything we can to make sure our clients, cleaners, and administration staff are happy and that we continue to hold a great reputation within the Sydney market. This is our update for the start of 2023, if you ever wanted to read out to me or our managing director, you can do so via email or contact our office directly to speak with me or him.

Adriana Aziz is the operations manager at MaidForYou. With over 6 years of experience managing cleaning operations, she knows all the best hacks when it comes to cleaning residential and commercial buildings. With expert experience in managing house cleaning operations, interior design and logistics. She spends her free time with her family and as a freelance food critic.

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